Program & curriculum design
Evidence-based training programs built for your users, your hardware and your platform.
- HYROX, hybrid & strength programming
- Women's health programs
- Connected equipment integrations
Fitness × Technology Consultancy
Fitness products that actually change outcomes.
I help fitness and health tech companies design training programs, content and AI-powered workflows that users stick with. Ten years building the content inside products for Centr, Google Fitbit and Fitstar — now working with startups and established teams alike.
Experience withCentrGoogleFitbitFitstarRemakerYuuu Health
10+
years building fitness programs inside digital products
50%
faster content builds with AI agent pipelines at Centr
+22%
engagement lift from wellness programs launched at Fitbit
6,000+
exercise movement library audited for gaps and opportunities
What I do
Where coaching meets product. I bring exercise science, UX writing, content operations and AI tooling together so your product delivers real training results — and the numbers to prove it.
Content strategy & UX writing
Coaching cues, motivation copy and in-app content that drives engagement and retention.
- Content audits & competitive analysis
- Tone of voice & accessibility
- Onboarding & goal mapping
AI content pipelines
Automate how workouts get into your product, cutting build time and production cost.
- Claude + MCP agent workflows
- CMS operations (Contentful & more)
- Reusable session templates
Exercise library & data
Structure and validate movement databases so personalisation and ML features work.
- Movement taxonomy & tagging
- Safety & accuracy validation
- Workout intensity reporting
Production & on-camera
Workout video planning, scripting and presenting, with efficient shoot workflows.
- Scripting & presenting
- On-set exercise consulting
- Workflow optimisation
Fractional product advisory
Ongoing expert input for founders and product teams building in fitness and health.
- Roadmap & feature review
- Go-to-market content
- Pitch decks & briefs
How we work together
Flexible engagements — a focused project, a sprint, or an ongoing retainer. Every engagement starts with understanding your users and your goals.
Discover
A free call to understand your product, users and the outcome you need.
Audit
Review of existing content, data and workflows to find the gaps and quick wins.
Build
Programs, content and pipelines designed and shipped inside your product.
Measure
Track engagement, retention and adoption, then iterate on what works.
About
Coach first. Product builder second.
I'm Adrian Richardson, a strength coach and content design strategist. I design the training, write the copy and build the content inside the product.
At Centr, I've designed every program launched since February 2026 and built an AI content pipeline that cut build time in half. At Google Fitbit, I shipped 150 localised sessions a quarter and lifted engagement 20%.
Before fitness tech, I led teams in the US Army and ran regional sales at AlterG — so I understand both the athlete and the business.
View LinkedIn ↗- 2025 – nowCentrSenior Content Design Strategist
- 2023 – 2024Picturehouse for Google FitbitLead Content Producer & On-Camera Talent
- 2021 – 2023Google · Fitbit PremiumSenior Content Producer & Strategist
- 2017 – 2021FitbitSenior Curriculum Designer II
- 2015 – 2017Fitstar Personal TrainerPrincipal Talent & Content Lead
- 2012 – 2015AlterGSports & Military Sales Manager
Selected work
Case studies from recent engagements are on the way.
Portfolio coming soon
In the meantime, I'm happy to walk you through relevant projects on a call.
For individuals
1:1 exercise programming
I still take on a small number of individual clients. Personalised training built around your goals, schedule and equipment — from HYROX race prep to strength and hybrid training.
HYROXStrengthHybridRunningHome gym
Enquire about coaching
Limited availability. Remote programming worldwide.
Questions
Don't see yours? Just ask.
What size companies do you work with?
All sizes. Much of my recent work is with early-stage startups like Remaker and Yuuu Health, and I've spent years inside large organisations like Google and Fitbit.
How are engagements structured?
Fixed-scope projects, short sprints or monthly retainers. We'll agree the format on the discovery call based on what you need.
Do you work remotely?
Yes. I'm UK-based and work with teams globally across time zones.
Can you work with our existing tools?
Yes — I've worked with Contentful, BigQuery, Tableau, Figma and Miro, and I build AI agent workflows that plug into your CMS.
Contact
Let's build something that works.
Tell me about your product and what you're trying to achieve. I usually reply within two working days.